A journey through strategies, tools, and real-world cases to transform internal communication into a driver of trust and belonging

“The Art of Internal Communication – Building Trust, Engagement and Culture” by Alberto Fascetto.

Milan, May 2025 – The Art of Internal Communication – Building Trust, Engagement and Culture is the title of the new book by Alberto Fascetto, a communication consultant with experience in digital strategies, organizational development, and identity design for companies and complex organizations. The book, published by Ikonos Editore, is already available in bookstores and on major online platforms.

Following its Italian edition, this book offers a thorough and accessible exploration of one of today’s most crucial corporate topics: internal communication. Often overlooked, this area proves to be essential in fostering a sense of belonging, employee engagement, and the development of an authentic, shared, and solid corporate culture.

The Art of Internal Communication is designed for professionals in HR, communication, and management, but also for entrepreneurs, team leaders, and young professionals who want to improve the quality of dialogue within organizations. Written in a direct and pragmatic style, the book blends theoretical rigor, practical tools, and a profoundly human perspective on work and professional relationships.

One of the book’s greatest strengths is its extensive collection of case studies and corporate testimonials, offering a concrete look at best practices in action. Among the featured organizations are Enel, Intesa Sanpaolo, Lavazza, Campari, Acea, Eni, McDonald’s Italy, Banco BPM, Poste Italiane, Coop, OVS, Brembo, CRAI, Pittini Group, Aon, and Smile to Move. These companies openly and generously share projects, mistakes, lessons learned, and collective growth journeys.

The book discusses trust, listening, leadership, training, employee advocacy, sustainability, organizational well-being, and much more. Because internal communication is not merely about information delivery – it is about the daily construction of meaning. It is an art that demands intention, empathy, and consistency.

“Internal communication is where an organization decides every day what kind of community it wants to be,” writes the author. “With this spirit, the book offers a vision of communication as a bridge between people, as a tool for cohesion, and as a strategic lever for navigating the changes of our time with awareness.”

Link: https://amzn.to/4kw5ZcJ

ISBN: 979-1282102070

Print version: 196 pages.

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Alberto Fascetto – Communication consultant. Specializing in digital strategies and organizational development, he supports companies and organizations through consulting and training in communication and identity building, with a focus on reputation, organizational behavior, and internal communication.