CMB and 5 Hats Launch the First CMB GUIDE at Wine Paris:

Paris / Brussels / Verona – The Concours Mondial de Bruxelles (CMB) announces, in partnership with 5 Hats, the launch of the CMB GUIDE, a new international project dedicated to promoting and commercialising award-winning wines and spirits.

The CMB GUIDE, presented in Paris after a year of work following its introduction at Vinitaly 2025, and now involving 80 producers from 11 countries, was created with the aim of generating real market opportunities for awarded products, while supporting importers, buyers and sell-out activities, with a particular focus on the final consumer.

“The strength of CMB lies in its direct contact with producers and commercial operators from around the world, which allows us to offer concrete and strategic support to our partners,” says Quentin Havaux, CEO of the Concours Mondial de Bruxelles (CMB).

Although CMB does not directly engage in trade, it thus strengthens its role as an international platform, complementing qualitative evaluation with a global network of commercial partners. In this context, the collaboration with 5 Hats represents a strategic added value.

Among the project’s initiatives are the CMB GUIDE, a selection of award-winning wines and spirits, and the CMB GUIDE CLUB, a loyalty tool dedicated to consumers. The programme will be officially presented at Wine Paris, where CMB and 5 Hats will be present at stand H6 B 035.

The initiative has already attracted the interest of buyers from numerous international markets, including Europe, Asia and Africa.

“The programme will engage consumers worldwide through informational and promotional events, while producers will be able to connect with qualified commercial partners,” says Andrea Pilotti, CEO of 5 Hats.

CMB and 5 Hats also announce a specific focus on Italy during Vinitaly: a dedicated initiative will be structured to highlight Italian excellence and expand the CMB GUIDE, as many Italian wine regions are still underrepresented.

With the CMB GUIDE, the Concours Mondial de Bruxelles consolidates its commitment to combining prestige, impartiality and tangible market opportunities, identifying 5 Hats as the international partner that places consumer interest at the centre.